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| Respect and adapt to local culture. | |
| Operational excellence with inspirational service . | |
| Cultivate a customer centric culture. | |
| Grow smart and grow Together. | |
| Value the human aspect. | |
| Exceed expectations of guests, owners and associates. | |
| Respect and implement ideas for operational excellence. | |
| Act with honesty and integrity and undivided attention to attain excellence. | |


